Today, Monday 21 December, cultural organisations across the region will showcase a collection of 60 second digital commissions. Marking the Winter Solstice (the shortest day / longest night of the year), It Gets Lighter From Here aims to provide moments of happiness and hope before the days do, quite literally, start to get lighter. To date, the project, the brainchild of The West Midlands Culture Response Unit (WMCRU), has raised £34,050 for commissions, providing vital financial support for the region’s freelancers and community members who have been left unsupported through the pandemic, with a lack of job security and stable, regular income.
47 organisations from a huge cross-section of artists and artforms, have agreed to provide 179 commissions in total, including commitments from BOM, Creative Black Country, Friction Arts, Meadow Arts, Midlands Arts Centre (mac), Severn Arts, University of Worcester, Vivid Projects, and Warwick Arts Centre. Involving a huge cross-section of artists and art-forms, substantial audiences and networks will be reached across the region and beyond, creating a wide celebration of hope, optimism and possibility for the future.
The micro commissions will be searchable on social media through the hashtag #ItGetsLighterFromHere. There will also be a ‘thunderclap’ moment at sunset (around 3.55pm) as all commissioning partners and artists will post content simultaneously, marking the darkest moment of 2020.
James Yarker from Stans Cafe said: “The #ItGetsLighterFromHere one-minute rule will prove a great creative challenge for artists young and old. I can’t wait to see all the inventive solutions they come up with. Audiences will find these snack size art works ‘more-ish’. There will be all sorts of flavours and we can enjoy getting a taste of everything, even those art forms we’ve never experienced before or think we don’t like. It will be for trying everything out because ’something else will be along in a minute’ – literally!
There is no ‘official programme’ for #ItGetsLighterFromHere, so no one is saying what you can and can’t watch. Experienced and new artists are all in the mix together. It’s an evening for making new discoveries and because it’s all on social media you can share the things you like with all your family, friends and followers.
On the shortest day of the year #ItGetsLighterFromHere will share the brightest West Midlands artistic talent with the world.”
More information can be found here.