ITV has announced a new on-screen identity for the main ITV channel, in the form of a new year-long project, “ITV Creates”. From 1 January 2019, the channel’s on-screen idents will change every week, in a project that is intended to emphasise and reflect the creativity at the heart of the broadcaster.
For each week of the year, a different artist will create a piece of work, which is their expression of the ITV logo. This will then be filmed and produced into a set of idents by ITV’s in-house creative agency, ITV Creative. The project has started with an ident by artist, photographer and filmmaker Ravi Deepres.
ITV Creative have worked with Artistic Director, Curator and Consultant Charlie Levine, to source and curate the artists to take part in this project, who are from a diverse range of backgrounds and are a mix of up and coming, and established artists, working across any visual arts discipline.