Artist Bharti Parmar has been commissioned to take over ITV’s logo for the channel’s new on-screen identity project ITV Creates. Her commission can be seen broadcast this week until 24 March.

Launched on 1 January 2019, new idents are showcased weekly, with a different interpretation of ITV’s logo created by a wide range of British artists, from Turner Prize winners to emerging talent. The project started with artist, photographer and filmmaker Ravi Deepres. 

Her recent work focusses on illusion and surfaces, with a particular interest in wood, veneers and the craft of marquetry. For ITV Creates, she has conceptualised the ITV ident as a 3-D sculpture that exploits common principles and designs in veneering such as bookmatching, parquet and herringbone.

You can hear her talk about her piece in the video below:

Artist Bharti Parmar has been commissioned to take over ITV’s logo for the channel’s new on-screen identity project ITV Creates. Her work can be seen broadcast this week until 24 March.

ITV has announced a new on-screen identity for the main ITV channel, in the form of a new year-long project, “ITV Creates”. From 1 January 2019, the channel’s on-screen idents will change every week, in a project that is intended to emphasise and reflect the creativity at the heart of the broadcaster.

For each week of the year, a different artist will create a piece of work, which is their expression of the ITV logo. This will then be filmed and produced into a set of idents by ITV’s in-house creative agency, ITV Creative. The project has started with an ident by artist, photographer and filmmaker Ravi Deepres. 

ITV Creative have worked with Artistic Director, Curator and Consultant Charlie Levine, to source and curate the artists to take part in this project, who are from a diverse range of backgrounds and are a mix of up and coming, and established artists, working across any visual arts discipline.


From 1 January 2019, ITV’s idents will change every week. For each week of the year, a different artist will create a piece of work, which is their expression of the ITV logo. The project has started with an ident by artist, photographer and filmmaker Ravi Deepres.